{"id":1108,"date":"2023-06-19T11:51:44","date_gmt":"2023-06-19T03:51:44","guid":{"rendered":"https:\/\/iloilo.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=1108"},"modified":"2023-07-05T00:53:17","modified_gmt":"2023-07-04T16:53:17","slug":"how-to-get-your-business-in-front-of-google-with-structured-data","status":"publish","type":"wcb_session","link":"https:\/\/iloilo.wordcamp.org\/2023\/session\/how-to-get-your-business-in-front-of-google-with-structured-data\/","title":{"rendered":"How to Get Your Business in Front of Google with Structured Data"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While it&#8217;s true that content is king, structured data is the search engines&#8217; native language. Developers who use structured data markups give their website &#8211; or their client&#8217;s website &#8211; an advantage in ranking better and faster in organic search, especially with the recent AGI (Articificial Generative Intelligence) search evolution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outline:<br>\nI. What is Structured Data?<br>\n\u2022 The importance of structured data in semantic SEO<br>\n\u2022 How to dominate organic search with semantic SEO using structured data markup<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">II. Structured Data Case Study<br>\n\u2022 Business Page Case Study: from page 6 to page 1 on Google Search<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">III. How to Generate Structured Data Markups for WordPress<br>\n\u2022 Plugins<br>\n\u2022 Google&#8217;s Structured Data Markup Helper<br>\n\u2022 ChatGPT <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IV. Top Most Important Structured Data Markups<br>\n\u2022 Schema markups for business<br>\n\u2022 Schema markups for blogs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V. Other Tools and Resources<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/iloilo.wordcamp.org\/2023\/speaker\/jeanne-tan\/\">Jeanne Tan<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>While it&#8217;s true that content is king, structured data is the search engines&#8217; native language. Developers who use structured data markups give their website &#8211; or their client&#8217;s website &#8211; an advantage in ranking better and faster in organic search, especially with the recent AGI (Articificial Generative Intelligence) search evolution. Outline: I. What is Structured [&hellip;]<\/p>\n","protected":false},"author":20990497,"featured_media":1377,"template":"","meta":{"_wcpt_session_time":1688787000,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1107],"footnotes":""},"session_track":[53],"session_category":[],"class_list":["post-1108","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-main-hall"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"session_date_time":{"date":"July 8, 2023","time":"11:30 am"},"session_speakers":[{"id":"1107","slug":"jeanne-tan","name":"Jeanne Tan","link":"https:\/\/iloilo.wordcamp.org\/2023\/speaker\/jeanne-tan\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1108\/revisions"}],"predecessor-version":[{"id":1636,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/1108\/revisions\/1636"}],"speakers":[{"embeddable":true,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/1107"}],"author":[{"embeddable":true,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/jeanne2015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/1377"}],"wp:attachment":[{"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=1108"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=1108"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/iloilo.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}