We see, passionate and talented developers spend hundreds of hours to code and develop amazing WordPress products. In the process of creating the plugins or themes, they get too close to the codes that often they see it all from the developers’ perspective, rather than from users’.
So when they start promoting the product, they point the problems and also the solutions from the view of developers and that makes the product confusing for end users, who don’t code!
Developers end up losing leads without even knowing it and often get frustrated by not generating enough revenue that they expected.
I will talk about the effective marketing strategies that developers and business can use to promote their original end users, not just another developer and increase the conversion rates.